Melampo is a family lexicon. Starting right from the brand’s name, made of the initials of whom converted an artisan shop into a solid industrial reality. As happens only in Italy, the story began many years ago with handmade caps, then proceeded to men’s shirts and to everything a woman needs to be herself. Even in the most creative and fruitful act one can feel that something remains partially unexpressed. One perceives a vital desire to attain individual contents, to progress to new specific shapes, to build one’s own vocabulary, to fulfil the need for diversity, the tendency to change and to be different. Nobody can escape the spell of one’s own thought. Maybe this is how actions and feelings are determined beyond what is given, passed and handed down. Maybe this is how fashion works.
It certainly happened to Lulù Poletti and her siblings, Anna and Bruno, when they decided to rely on memory, with no complications, and on the ludic element of the childhood they spent in the factory – that’s where they played – to express the complexity and heterogeneity of this story. They revive fragments of a past imagery in order to suggest new connections and new paths, and to give shape to their identities. Melampo acquires a new aesthetic, planning and productive cachet that combines the design and distribution of clothes with the creation of cultural images and practices.
Just as children turn any object into a tale everyone would like to hear again, Melampo weaves together material from different disciplines: architecture, photography, tailoring, and entrepreneurship. Melampo’s conceptual structure evolves around words like ‘wearability’, ‘measure’, ‘model’, ‘technical control’, ‘orderliness’, ‘body’, ‘freedom’ and ‘lightness’. It builds clothes like sculptures whose surface is not embellished: it becomes the mirror image of the structure. With a surprising instinct for time, Melampo tries to maintain the quality of things while designing new ones. It brings magic and intelligence to clothes in order to oppose the violent and awkward attack to what is done properly.